BRAND DESIGN

Joe has contributed graphic design and creative production services for many corporate entities and products. Most recently Joe developed a comprehensive marketing and graphic design package for Mercury Customs’ products and services including new product introductions and corporate identity. With each project, an extensive knowledge of the digital applications and traditional methods was the key to successful delivery.


CORPORATE IDENTITY / BRAND DESIGN
For the introduction of Mercury Customs, Joe developed an extensive visual catalog of corporate identity elements that served to brand the company as a unique entity in the over crowded custom motorcycle industry. Clean design, clutter free and conservative use of elements announced a company that aspired to deliver an exclusive experience for the custom motorcycle clientele. Corporate identity elements appeared on identity systems, marketing collateral and product design elements for custom motorcycles that range in price from $35,000 to $250,000.

 


MERCURY CUSTOMS DESIGN –¬†CORPORATE PRODUCTION DESIGN GUIDE
This eighty page reference guide to Mercury Customs products and services provided customers with a clear understanding of the design philosophy delivered with each product. Developed using a variety of traditional and digital processes, the design guide was extremely popular with the client base. See a sample of the design guide here.

STAGE PHOTOGRAPHY

For the introduction of a new motorcycle, Mercury Customs typically conducted a full location shoot to photograph the product for marketing. While locations varied from industrial complex to university campus, occasionally the preferred location was unavailable. In this case, for the motorcycle “TRUTH”, a green screen stage was secured for the session. Joe conducted the stage shoot and developed the resulting images which were used for marketing collateral.
PROMOTIONAL PRODUCT CARDS
For each new motorcycle design, the company produced a series of promotional display cards. These cards were given out at trade shows, during competitions and for customer visits. The design contained a dynamic photo of the new motorcycle and lists full specifications on the reverse.

PRODUCT INTRODUCTION POSTER

For the introduction of the new design, ‘Fight Club’, a limited edition promotional poster was produced for the product rollout. The design also served as a repurposed element for product launch collateral, introduction brochures and corporate identity elements.